Monthly Archives: June 2012

Research topic: Smart Phone Craze


Smart phone are trending since a couple of years back. Every time a new and improve version comes out, it’ll always be the new hype regardless of how much it cost.

Problem identification:

The society is too obsessed with smartphones and they’re wasting a lot of time. Technology is supposed to make your live easier and with a smart phone it is convenient but what we do not realize is we are actually spending more time than needed.

Aim and Objectives:

To get people off their phones and to create an awareness on excessive time spent on phones updating everyone.


The moment when the conversation starts to fade, immediately the phones comes to picture and the whole conversation is a thing of the past.

“I realized what we were doing when the conversation at our table lagged, and no fewer than five phones were being tapped with abandon.” –

Ideation and concept:

Choose amongst my friends who are phone addicts and take away their phones  for a week and see how they react to it and what will people around them say or do when he or she is in this situation GOOD or BAD?


Review, Analysis and precedence studies:


We are rapidly becoming a society with electronic gadgetry permanently attached to our hand. This was driven home to me today when having a wonderful brunch with family members in town for a visit. We were sitting outside in a beautiful restaurant, enjoying the nice weather and tapping on our smartphones. I realized what we were doing when the conversation at our table lagged, and no fewer than five phones were being tapped with abandon. What a great opportunity for visiting was being lost to the cloud.

We weren’t the only ones either, once I noticed what my party was doing I looked around the restaurant and easily saw two dozen phones in hands. The need to be in touch with the happenings in the world has overshadowed our need as humans to be in close touch with each other. It no longer seems to matter that there is a lot we can learn from those around us, in person and up close. We have become a society that needs to be in touch with everything, everywhere.

The need to hear what’s going on in the world is important, don’t get me wrong. But there’s a time and place for everything, and let’s face it, that time is not when sitting down with friends and family. Let’s put down the phone and talk to each other. We’re nice people, let’s hear what each other has to say. –

The group is the professional, educational, and trade union body for the U.K.’s Chartered Physiotherapists, physiotherapy assistants, and students. In their report, they state that workers are risking their health by continuing to work on mobile devices after leaving the office.

The report says that this is of significant concern because most users are unaware of the poor posture they take on when using these various modern-day gadgets and gizmos that, in turn, often leads to back and neck pain. –

Design Approach:

Video based recording daily life a person without a smartphone.


Research topic: Stereotypes


Living in the city is a big commitment and comes with a big price as well. Being KLites we are pressured to look prim and proper in another words dazzled in all designer brands. This happen to me once while i was walking into a store at a very posh place only to find out that nobody took the acknowledge of my existence as though i was invisible. But what i realize was they tended very well to those datins and datuks who walk in. So i can back the next day all dressed up in whatever expensive i could find in my closet and went back to the same store, to my surprise i was treated like royalty! I had a sense that this was all a marketing strategy to approach those who can buy their products rather than a girl dressed in shirt, jeans and flip-flops.

Problem identification:

What is the impact of someone passing judgments base on how they look?

Aim and objectives:

Do people still pass judgments of status when someone dresses a certain way? people from which status level actually pass judgments like this?


The reaction that i get from past experience.

Ideation and concept:

Interview on a group of people to get to know abit more about themselves and finalize selected ones to be a part of my project.

Review, Analysis and precedence studies:

The Cultural Frame is about the values of the culture in which the work of art was created. Culture can be understood as ideas that are held by different groups of people. Through this frame we look at how artists are influenced by ideas of nationality, religion, gender, class, art movements, fashion and politics. Don’t just think about culture as a person’s background –  think about aboutculture as a group of people who share the same values or beliefs. If we view an artwork from a cultural point of view, we are looking at the shared values, attitudes or ideas behind the artwork –

Racial/ Cultural  Stereotyping

“Stereotype: A fixed, commonly held notion or image of a person or group, based on an oversimplification of some observed or imagined trait of behavior or appearance.”

Societal stereotypes of Women within the two most ancient civilizations of the world, the Middle East and Asian (Chinese) cultures, have long been glorified, mystified, and many times fetishized within the eyes of the West, frequently viewed through a negative lens as cultures of the oppressed. Often times, these views neglect the core of the dominant women herself, behind the façade of the simple surface of the skin, or in the cloud of media and historical predications that draw upon the growing feminist opportunities within both societies. This design proposal raises questions that challenges, enlightens, and probes deeper into the developing theories of women within these ancient societies of the world—looking past the visuals and past the auxiliary layers of the veil (societal / physical).

Utilizing visual-stills and aural-recordings, the installation will exhibit a pool of carefully sampled female individuals from both (Middle-Eastern and Chinese) societies of who volunteers their photographs and experiences to be recorded as part of this exhibition. The design proposal is to provide the visitor to the installation the sole opportunity to view a still-image which portrays one of many interviewed female ‘stereotypes’, while along the side of the photograph, be able to individually listen to their views of themselves, their experiences, their backgrounds, and their perspectives of their world around them.

This installation will fully engaged on many levels the visual and aural indifferences which foster to be better understand the international stereotypes of both Middle Eastern and Asian (Chinese) cultures. Embedded within the cultural comparisons will be carefully documented and transcribed interviews of three different generations from each culture. Each audio documentation will be between 15-20 minutes long, interviewed in the native languages (Chinese/Arabic) and translated into English. The photographic representation will be of a full frontal shot of the interviewed female characters, and be represented in a neutral background.

The installation will explore transverse a level of photographic and audio Installation Art, and past the generic stereotype that diminishes the value of human understanding, and to broaden a mutual cultural tolerance into the international and globalised world. –



Looks Discrimination

Lookism is a term used to refer to the positive stereotypes, prejudice, and preferential treatment given to physically attractive people, or more generally to people whose appearance matches cultural preferences. Physical attractiveness is associated with good things, such as beautiful princesses, and physically unattractiveness is associated with negative things, such as wicked witches. Based on physical appearance, many people make automatic judgments of others that influence how they respond to those people.

Research on the “What is beautiful is good” stereotype shows that, overall, those who are physically attractive benefit from their good looks. Researchers found that physically attractive individuals are perceived more positively and that physical attractiveness has a strong influence on judgements of a person’s competence.] In return, physically attractive people benefit from these stereotypical beliefs. Research shows that on average, physically attractive individuals have more friends, better social skills, and more active sex lives. However, attractiveness does not have any effect on the level of happiness experienced by the individual. –

Discriminating against people based on physical attractiveness is thoughtless and shallow, but the ugly truth is attractive people earn more and are treated better than their plainer counterparts. They even get credit for positive characteristics they don’t deserve.

In 1994, Drs. Jeff Biddle and Daniel Hamermesh analyzed surveys conducted by government agencies in Canada and the United States. The surveys asked questions regarding income, occupation, and background, and then applied ratings for interviewee attractiveness (1-homely, 2- below average, 3-average, 4-above average, 5-handsome/beautiful).

The study showed that working men rated “homely” or “below average” in attractiveness earned 9% percent less than average. But men who rated “above average” or “handsome” earned 5% more than the average. Women were also rewarded and penalized for their looks, but at a gentler rate. The most attractive women earned only 4 % more than average, while the least attractive women earned only 5% less than average. Biddle and Hamermesh concluded that “there is a significant penalty for bad looks among men.”

Additionally, research pioneered by Dion, Berscheid and Walster on attractiveness identified a “Halo Effect” that follows attractive people. In this study, participants were asked to rate photographs of three individuals, on a scale of low, medium or high attractiveness. Then subjects were asked to rank other, totally unrelated aspects of the people in the photos. Based on nothing more than photographs, subjects said the more attractive individuals had better personalities, better jobs, were better spouses, were more socially and professionally happy, and married earlier. In fact, the only category where attractive people didn’t come out on top was the question of who would make better parents.

According to Dr. Mona Phillips at Spelman College in Atlanta, “…people assume that if someone is attractive, then they have other good qualities. It’s a clustering of good attributes that are assumed based on one’s appearance. For example, ‘attractive’ people are smarter and the people who are ‘unattractive’ by society’s standards are dumb. Therefore a clustering of their personal attributes gets connected to physical ‘attractiveness’ or ‘unattractiveness.” –


Class Discrimination

Classism is prejudice or discrimination on the basis of social class. It includes individual attitudes and behaviors, systems of policies and practices that are set up to benefit the upper classes at the expense of the lower classes. It can also include attitudes and behavior of prejudice and discrimination by members of the lower class to members of the higher class.

The term classism can refer to personal prejudice against ‘lower’ classes as well as to institutional classism, just as the term racism can refer either strictly to personal bigotry or to institutional racism. The former has been defined as “the ways in which conscious or unconscious classism is manifest in the various institutions of our society.” Economics, education, health outcomes, fashion, capitalism and music are inherently designed to favor people who have more money/wealth over those who do not have money or wealth. –


Design approach:

Interactive installation – Flip board of images of a group of people where audience have to guess who they are, what is they occupation.

Hanging installation – hanging portrait of ordinary people with flip side containing quote from them of what they do in life; occupation, kids, age, where they live.

Installation, application – an image each person dress according to their cultural and beliefs emits sound/ voice once of what they think society see them as.

Research Topic: Fairy Dust


Fairy dust is what i refer to of tiny dust particles that are floating unseen amongst us. Dust exist around us but we cannot see them and they are often harmful to our health.

Problem identification:

Air pollutant will always roam the air with the constant amount of cars passing through the city, construction site being build, factories emitting waste.

Aim and objectives:

To examine the amount of accumulation of dust; to make people realize the air that we breathe isn’t all that clean.


To explore behind the idea of something that is not visible to the naked eye but can cause a great deal to humans.

Ideation and concept:

To carry out the experiment i propose sticking sticky patches in several locations in urban areas and in rural areas to conclude whether it affects the city or rural areas as well.

Review, Analysis and precedence studies:

“A grime fighter from Norfolk is carrying out research aimed at defeating the problem of dust.

Mr Brimblecombe and his colleagues used sticky patches to collect dust in several historic houses, including Audley End in Essex, Knole in Kent and Osterley Park in west London.” – BBC

“People suffer from dust-related ailments like allergy, eczema, polyps, asthma, cough and cold, lung diseases, fever and other diseases.

Every day we are getting 2 or 3 (more than 1,000 per year) allergy patients. After the rainy season, the number of patients, related to dust ailments, will increase usually. Viral infection could also be the cause, but mostly these arise as allergic problems only. Dust mainly causes respiratory problems, cold, fever.”– The Times of India

“Images from the NOAA-18 satellite operated by the US National Oceanic and Atmospheric Administration also showed 310 hotspots in Sumatra as of Monday morning.

It was reported that the haze was the result of peat and forest fires in the Riau district in central Sumatra and may prolong because of the drought there, which may last until July.” – The Star

“Studies have been performed to target areas of health concern resulting from the plane crashes. PTSD (Post Traumatic Stress Syndrome) is the most common health issue linked to the incident. At first glance, this does not appear to be linked to the dust from the buildings. The fact is, people who were exposed to the heavy dust were just as likely to contract PTSD as people who were injured or witnessed the horrific scenes the crashes caused.

The study also found that people who inhaled the dust from the buildings were more likely to contract lung problems. Many people were diagnosed with asthma and sinus problems, to name a couple. The reports continued for more than six years. New York City residents suffered three times the average cases than any other state.

The dust from 9/11 continued to be a problem for the city several months after the actual impact of the planes. Emergency workers who were on the scene at Ground Zero were found to have serious pulmonary function disorders such as COPD (Chronic Obstructive Pulmonary Disease).

There was a rise in cancer cases in New York City after the 2001 attacks, suggesting that inhaled dust during and after the tragedy was a contributing factor. For instance, Donna Summer died of lung cancer. She had long-held to the notion that she contracted the disease because she lived in New York City at the time.” –

Design approach:

Installation – a panel of sticky patches  that has been collected from all parts of the city and rural areas, it will be labeled to indicate where it is from and the duration it was placed.